Make things easier for the people you love.
There's a lot to manage when you no longer can. We handle it all, so your loved ones don't have to.

See how it works
What a Kinly membership delivers
Your care plan, your legal documents, and a professional team standing by for life.
- 1
Estate documents
Create your legal estate plan
- 2
Trust company appointed
Medical and financial POA, executor, trustee
- 3
Care documents
Record wishes for care, pets and legacy
- 4
24/7 emergency response
We're contacted the moment something happens
- 5
We act
In disability and after death

What a care plan actually is
A will says who gets your things. It doesn't say who feeds the dog tonight.
You might already have a will. Many people who join Kinly already do. But it only speaks after you're gone, and it says nothing about the years in between.
What you write down
Your care plan is for those years. It's where you put everything only you know.
That you'd want to stay home as long as possible.
That Daisy eats at six and walks at four.
That your brother should handle the house.
That your friend Ruth should pick the music.
That the good silver goes to your niece, and she already knows why.
It takes an afternoon to write and can be updated at any time.
What makes it real
A plan in a drawer is just paper. Yours sits with a team that answers any hour, and people with the authority to act on it. That's the part you can't do yourself, and the part a document service will never give you.
What happens when I need help
Someone picks up, and then things get handled.
On-call 24/7
Hospital staff call the number on your card. Any hour. We confirm who you are and send your medical information straight through.
Your wishes go with it
Not a form letter. What you wrote in your care plan, in your words.
Then we take care of the rest
The people who should know are called. Your bills get paid. Your plants get watered. Your dog gets her afternoon walk. Your house is looked after until you're home.
And when the time comes
We settle your estate exactly as you wrote it, so the people who love you can just remember you.
Membership
What membership costs
One person
$999
per year
- Your care plan, on file and acted on
- A trust company in all four roles
- A team that answers any hour
- Will, trust and both powers of attorney
- The Kinly Lifetime Promise
A couple
$1,499
per year, for both of you
- Everything in a membership, for each of you
- Two care plans, two estate plans
- One team for both of you, any hour
- The Kinly Lifetime Promise
The Kinly Lifetime Promise
Once you're a member, you're always a member.
We will never drop you.
We don't re-check your health, your age, or your memory when it's time to renew. The whole point of naming someone years ahead is that they're still there when the years have passed. A promise that expires the moment you need it isn't a promise at all.
And if the money runs out, we stay.
After two years of membership, if you spend down to the point where Medicaid is paying for your care, we stop billing you. Your membership continues. Your documents stand. The number still gets answered.
That's it. No clauses, no review board.
Who joins Kinly
People who never had children, and people whose children live three time zones away. People who'd rather not ask a brother the same age as them. People who've watched a friend's family come apart over an estate. People who simply don't want someone they love to be the one making the hard call.
If you're over 18 and you'd rather a professional handled this, you're who we built it for.
We're built to stay.
The sibling or close friend you'd otherwise ask to fill these roles is getting older on the same schedule you are. We're not.
Kinly's fiduciary partner is a trust company, which means it is legally required to act in your interest and follow what you wrote. It is chartered, examined, and required to hold reserves by state banking regulators. Trust companies exist to outlast the people they serve. That's the entire point of them.
Questions people ask
I have children. Why would I need this?
Naming them isn't the same as wanting them to do it. Settling an estate takes thirty to eighty hours of paperwork, usually during the worst month of someone's life. Deciding whether to withdraw care is heavier still. Name Kinly first and let your children just be your children. Or name Kinly as the backup, so they're never left without a plan.
Do I have to list Kinly as my next of kin everywhere?
No. You are free to put close friends, relatives, or chosen family first wherever you like. Think of Kinly as your guaranteed backstop: we catch you if everyone ahead of us can't or won't step in. First choice stays yours; we can be your last resort.
Isn't this what an attorney does?
You don't need an attorney to join. Your membership includes all four legal documents, written for your state. An attorney writes documents and hands them back; we write them and then serve in the roles inside them. Most estate attorneys will act as executor, some will act as financial power of attorney, and almost none will take the medical power of attorney role or answer a call at three in the morning if something happens. If you do have an attorney, keep them. We work alongside them, and you're welcome to have them review anything we produce.
How often can I change my care plan?
Anytime, as often as you like. Most people take an afternoon to write it the first time, and after that change it as they see fit.
Who do I contact in a medical emergency?
Carry your Kinly membership card, and put Kinly's emergency number in your phone's emergency contacts (for example, the Health app on iPhone). If you're brought in to the hospital and unable to communicate, hospital staff will call the number on the card. Kinly will confirm your identity and active membership, then send your medical documents and care wishes (advance directive, healthcare power of attorney, that sort of thing) directly to the hospital by fax or email so your instructions are on record.
What exactly is a trust? Why do I need it?
A trust is a legal arrangement you create by signing a document that moves your assets under a set of rules you've written. Think of it as a private instruction manual with its own manager. You name a trustee: that's you while you're healthy, and someone else after you're incapacitated or gone. The trustee has a fiduciary duty, meaning they're legally required to act in your best interests, not their own.
A trust company is a specialized financial institution, regulated like a bank (by state or federal banking regulators) but without deposit accounts. Regulators require them to hold substantial cash reserves and can step in if one ever failed, which is the safety net behind the promise.
Why it matters: without these documents, incapacity or death dumps your affairs into court, with guardianship proceedings while you're alive and probate after. For someone without children, there's often no obvious family member a hospital or court would default to, so naming your own decision-maker in advance carries extra weight. A trust starts out revocable (you can rewrite it anytime) and becomes irrevocable at death.
What does "fiduciary" mean?
It means legally required to act in your interest and follow what you wrote. Kinly's fiduciary partner is a chartered trust company, so the people acting on your care plan are bound to carry out your decisions, not their own.
How do power of attorney (POA) and trustee representation work?
There are two ways their authority switches on. Voluntary: you activate it yourself whenever you want. Say you're leaving the country for a year and you don't want bills or accounts to need your attention. Involuntary: if you're briefly unconscious, the hospital contacts them and they act until you're back. If cognitive decline is the issue, it's a higher bar: two medical professionals (typically your own doctor plus a physician their trust company appoints) have to agree you're no longer able to decide for yourself.
POA is designed for shorter stretches, under about six months. Past that point, your assets shift into the trust itself and get managed there for the duration.
What authority does the trust company have to manage my assets while I am alive?
None, as long as you're alive and competent. Once you're incapacitated and your financial power of attorney is active, they can handle day-to-day money: cash accounts, paying bills. Your investments stay yours until a longer-term threshold is crossed, roughly six months of incapacity or a formal long-term disability determination, at which point the investments move into the trust and the company manages them around your care needs.
What happens to my assets when I die?
If Kinly's partner trust company is your acting trustee at death, it will take custody of the trust assets and distribute everything according to the instructions in your will and trust. Assets already titled in the trust bypass probate; we handle the transfer and payout mechanics.
Are there additional costs?
Your annual membership covers everything described above. If the day comes when the trust company actually steps in and does work for you, like paying your bills while you're in the hospital or settling your estate, that work is charged by the hour. You'll always see the rates before anything starts, and we'll walk you through them first. No surprises, ever.
Where is Kinly available?
Kinly is available in all 50 U.S. states and Washington, D.C. Estate documents are drafted to match each state's specific laws, and our trust itself is sited in Washington (its governing law follows Washington State), which is where our partner trust company operates.
Schedule a free consultation
You probably have questions. Most people do.
Twenty minutes on the phone and we'll answer all of them. No sales pitch, nothing to sign. If Kinly isn't right for you, we'll tell you.
Or leave your email and we'll send you more information.